全球广告公司收入top 100排名
world’s top 100 advertising organizationsranked by worldwide gross income from all marketing-related activities. 排名 公司名称和总部地址 worldwide gross income 全球总收入 worldwide billings 2001 2000 advertising organization headquarters 2001 % change 2001 1 2 wpp group london $8,165.0 2.5 $75,711.0 2 1 interpublic group of cos. new york 7,981.4 -1.9 66,689.1 3 3 omnicom group new york 7,404.2 6 58,080.1 4 4 publicis groupe (includes bcom3 group) paris 4,769.9 2 52,892.2 5 5 dentsu tokyo 2,795.5 -8.9 20,847.8 6 6 havas advertising levallois-perret, france 2,733.1 -2.1 26,268.5 7 7 grey global group new york 1,863.6 1.7 12,105.7 8 8 cordiant communications group* london 1,174.5 -7 13,388.0 9 9 hakuhodo tokyo 874.3 -13 6,862.2 10 10 asatsu-dk tokyo 394.6 -8.7 3,500.6 11 11 tmp worldwide new york 358.5 -13.8 1,705.6 12 12 carlson marketing group minneapolis 356.1 -8.7 2,611.1 13 17 incepta group london 248.4 13.6 695.0 14 13 digitasa boston 235.5 -18.3 na 15 15 tokyu agency tokyo 203.9 -11.3 1,782.6 16 16 daiko advertising tokyo 203.0 -10.2 1,585.0 17 14 aspen marketing group los angeles 189.2 -24 1,262.2 18 18 maxxcom toronto 177.1 -0.1 386.7 19 20 cheil communications seoul 142.0 -5.6 796.0 20 23 doner southfield, mich. 114.2 4 1,070.8 21 19 ha-lo industries niles, ill. 105.0 -33.3 na 22 22 yomiko advertising* tokyo 102.2 -7.7 1,022.2 23 21 spar group tarrytown, n.y. 101.8 -8.3 678.8 24 30 cossette communication group quebec city 95.2 12.1 488.2 25 28 dvc worldwide morristown, n.j. 92.6 4.4 680.9 26 25 clemenger group melbourne, australia 91.0 -10.7 606.9 27 29 rubin postaer & associates santa monica, calif. 90.3 3.7 851.4 28 27 hawkeye communications new york 87.8 -2.9 585.4 29 24 panoramic communications new york 86.2 -16.7 1,194.1 30 31 richards group dallas 84.5 1.2 570.5 31 26 asahi advertising tokyo 84.3 -14 572.0 32 45 inchord communications (gerbig snell/weishemer) westerville, ohio 76.1 26.9 630.1 33 35 bartle bogle hegarty london 73.9 -5 581.3 34 32 wieden & kennedy* portland, ore. 73.8 -9.9 777.2 35 38 cramer-krasselt chicago 72.7 2.9 478.2 36 37 m&c saatchi worldwide london 71.7 -0.3 577.1 37 34 lg ad seoul 67.6 -13.6 492.4 38 33 nikkeisha tokyo 66.5 -17.7 440.1 39 36 akqa san francisco 66.0 -12 264.0 40 40 armando testa group turin, italy 62.9 -6.1 698.4 41 43 sogei tokyo 61.3 -0.8 437.2 42 48 springer & jacoby hamburg, germany 60.6 2.9 404.4 43 47 choicepoint direct peoria, ill. 59.4 0.3 396.3 44 44 gage minneapolis 58.6 -4.7 391.1 45 39 harte-hanks direct & interactive langhorne, pa. 57.0 -15.9 353.8 46 59 360 youth cranberry, n.j. 56.7 29.5 407.2 47 51 ryan partnership westport, conn. 56.3 1.8 319.9 48 46 envoy communications group toronto 54.8 -8.3 na 49 54 marc usa pittsburgh 53.2 1.6 586.0 50 64 data marketing santa clara, calif. 52.8 25.7 na 51 42 wolf group integrated communications* toronto 51.9 -20 457.6 52 50 kirshenbaum bond & partners new york 50.3 -11.5 453.1 53 49 oricom co. tokyo 50.0 -13.2 473.2 54 67 globalhue southfield, mich. 49.5 22.2 330.0 55 53 nihon keizai advertising co. tokyo 48.9 -9.6 371.1 56 56 meridian troy, mich. 48.5 -1.3 317.6 57 63 euro rscg brasil sao paulo 47.7 13.5 318.1 58 61 westwayne atlanta 45.9 8.3 380.1 59 65 serviceplan marketing munich, germany 45.5 8.6 303.2 60 55 singleton o&m sydney 44.7 -11.6 336.8 61 60 fischer america comunicacao sao paulo 44.0 2.2 274.6 62 62 bernstein rein advertising kansas city, mo. 43.4 3.3 402.7 63 41 equity marketing los angeles 42.8 -35.6 153.2 64 74 fortune promoseven group manama, bahrain 41.7 11.3 335.6 65 68 mktg services new york 39.8 0 na 66 57 dpz duailibi petit zaragoza propaganda sao paulo 39.5 -19.3 205.3 67 66 flair communications chicago 39.2 -4.4 282.6 68 75 brierley & partners dallas 38.7 4.3 283.1 69 58 cliff freeman & partners* new york 38.0 -15.6 380.0 70 78 abelson-taylor chicago 37.8 8 278.8 71 70 kyodo advertising co. tokyo 37.3 -5.6 316.0 72 71 lowe & partners india mumbai, india 37.3 -4.8 249.8 73 76 berry network dayton, ohio 35.8 -1.1 164.1 74 69 a-s grey helsinki 34.4 -13.5 229.6 75 81 qlm marketing princeton, n.j. 34.3 4 217.7 76 80 ackerman mcqueen oklahoma city 34.0 -1.4 250.6 77 73 healthanswers pennington, n.j. 31.8 -17.6 223.1 78 77 grupo interamericano de comunicacao (propeg) sao paulo 31.8 -10.3 127.0 79 72 leagas delaney london 30.2 -22.7 223.0 80 82 bvk/mcdonald milwaukee 30.2 -2 201.2 81 79 daehong communications seoul 30.1 -13.8 238.4 82 88 kupper parker communications st. louis 28.7 6.9 221.5 83 87 zipatoni co. st. louis 28.0 2.7 193.8 84 83 barkley evergreen & partners kansas city, mo. 27.9 -3.7 311.1 85 92 prevision marketing lincoln, mass. 27.5 10 240.0 86 94 eisner communications baltimore 26.4 10.5 248.0 87 84 protocol marketing services poway, calif. 26.1 -5.5 100.0 88 91 uniworld group new york 25.6 0.2 258.5 89 85 grafica group chester, n.j. 25.6 -7.3 98.3 90 52 talent comunicacao sao paulo 25.4 -53.6 103.7 91 98 impact/bbdo dubai, united arab emirates 25.3 15 168.4 92 97 fogarty klein monroe houston 24.7 11.1 234.4 93 89 valentine radford kansas city, mo. 24.7 -7.2 154.2 94 93 mars advertising southfield, mich. 24.4 1.4 162.8 95 95 burrell communications group chicago 24.1 1 176.6 96 106 mudra communications (ddb) ahmedabad, india 23.9 36.1 159.4 97 101 ted barkus co. philadelphia 23.7 14.1 98.7 98 96 chicago creative partnership chicago 23.1 -1.5 154.1 99 90 keller crescent co. evansville, ind. 22.5 -12.3 125.5 100 102 vox medica philadelphia 22.5 13.4 202.2 total dollars are in millions and by equity. *ad age estimate. the 2000 column is based on figures reported in 2002. minority-held agencies qualify as ad organizations.
世界排名前十位的广告集团经营情况
| 排名 | 广告集团名 | 总利润(百万美元) | 广告经营额(百万美元) | |||
| 1997 | 1996 | /[国名] | 1997年 | 前年比 | 排名 | 1997年 |
| 1 | 1 | 奥姆尼康集团(美) | 4154.3 | 110.8 | 1 | 31699.1 |
| 2 | 2 | wpp集团(英) | 3646.6 | 106.3 | 2 | 17765.7 |
| 3 | 3 | 英特帕布里克(美) | 3384.5 | 111.4 | 3 | 25694.4 |
| 4 | 4 | 电通集团(日) | 1987.8 | 103.0 | 4 | 14473.3 |
| 5 | 5 | 扬-罗必凯(美) | 1497.9 | 110.4 | 5 | 13006.4 |
| 6 | 7 | 正北传播(美) | 1211.5 | 121.6 | 6 | 10807.2 |
| 7 | 6 | 葛瑞广告(美) | 1143.0 | 111.2 | 9 | 7648.6 |
| 8 | 8 | 哈瓦斯广告(法) | 1033.1 | 106.0 | 7 | 7780.1 |
| 9 | 10 | 李奥-贝纳(美) | 878.0 | 101.4 | 13 | 5977.1 |
| 10 | 9 | 博报堂(日) | 848.0 | 94.5 | 12 | 6475.6 |
资料来源:<<广告时代>> 1998年4月27日
1998年世界前十名广告公司
| 排名 | 广告公司 | 全球营业总额（百万美元） | 全球资产总额（百万美元） | |||||
| 1998 | 1997 | 1998 | 1997 | 增长率（%） | 1998 | 1997 | 增长率（%） | |
| 1 | 1 | 电通 | 1786.0 | 1987.8 | 10.2 | 13032.9 | 14473.3 | -10.0 |
| 2 | 2 | 麦肯环球公司 | 1640.1 | 1414.8 | 15.9 | 13610.5 | 10880.0 | 25.1 |
| 3 | 3 | bbdo环球公司 | 1304.2 | 1193.0 | 9.3 | 10910.1 | 9640.2 | 13.2 |
| 4 | 4 | 智威汤逊广告公司 | 1176.6 | 1115.9 | 5.4 | 8077.4 | 7638.3 | 5.7 |
| 5 | 5 | 欧洲rscg环球广告公司 | 1018.7 | 938.1 | 8.6 | 7340.9 | 7067.1 | 3.8 |
| 6 | 6 | 恒美环球广告公司 | 1007.1 | 928.0 | 8.5 | 7800.5 | 6999.0 | 11.5 |
| 7 | 7 | 葛瑞广告公司 | 942.8 | 918.3 | 2.7 | 6289.0 | 6431.6 | -2.2 |
| 8 | 8 | 李奥.贝纳广告公司 | 933.7 | 867.8 | 7.6 | 6708.0 | 5908.8 | 13.5 |
| 9 | 11 | 扬.罗必凯广告公司 | 878.7 | 780.8 | 12.5 | 9308.6 | 8004.0 | 16.3 |
| 10 | 10 | 奥美环球广告公司 | 860.5 | 816.8 | 5.3 | 7784.9 | 7256.3 | 10.0 |
