| 全球广告公司收入top 100排名 world’s top 100 advertising organizations | ||||||
| ranked by worldwide gross income from all marketing-related activities. | ||||||
| 排名 | 公司名称和总部地址 | worldwide gross income 全球总收入 | worldwide billings | |||
| 2001 | 2000 | advertising organization | headquarters | 2001 | % change | 2001 |
|---|---|---|---|---|---|---|
| 1 | 2 | wpp group | london | $8,165.0 | 2.5 | $75,711.0 |
| 2 | 1 | interpublic group of cos. | new york | 7,981.4 | -1.9 | 66,689.1 |
| 3 | 3 | omnicom group | new york | 7,404.2 | 6 | 58,080.1 |
| 4 | 4 | publicis groupe (includes bcom3 group) | paris | 4,769.9 | 2 | 52,892.2 |
| 5 | 5 | dentsu | tokyo | 2,795.5 | -8.9 | 20,847.8 |
| 6 | 6 | havas advertising | levallois-perret, france | 2,733.1 | -2.1 | 26,268.5 |
| 7 | 7 | grey global group | new york | 1,863.6 | 1.7 | 12,105.7 |
| 8 | 8 | cordiant communications group* | london | 1,174.5 | -7 | 13,388.0 |
| 9 | 9 | hakuhodo | tokyo | 874.3 | -13 | 6,862.2 |
| 10 | 10 | asatsu-dk | tokyo | 394.6 | -8.7 | 3,500.6 |
| 11 | 11 | tmp worldwide | new york | 358.5 | -13.8 | 1,705.6 |
| 12 | 12 | carlson marketing group | minneapolis | 356.1 | -8.7 | 2,611.1 |
| 13 | 17 | incepta group | london | 248.4 | 13.6 | 695.0 |
| 14 | 13 | digitasa | boston | 235.5 | -18.3 | na |
| 15 | 15 | tokyu agency | tokyo | 203.9 | -11.3 | 1,782.6 |
| 16 | 16 | daiko advertising | tokyo | 203.0 | -10.2 | 1,585.0 |
| 17 | 14 | aspen marketing group | los angeles | 189.2 | -24 | 1,262.2 |
| 18 | 18 | maxxcom | toronto | 177.1 | -0.1 | 386.7 |
| 19 | 20 | cheil communications | seoul | 142.0 | -5.6 | 796.0 |
| 20 | 23 | doner | southfield, mich. | 114.2 | 4 | 1,070.8 |
| 21 | 19 | ha-lo industries | niles, ill. | 105.0 | -33.3 | na |
| 22 | 22 | yomiko advertising* | tokyo | 102.2 | -7.7 | 1,022.2 |
| 23 | 21 | spar group | tarrytown, n.y. | 101.8 | -8.3 | 678.8 |
| 24 | 30 | cossette communication group | quebec city | 95.2 | 12.1 | 488.2 |
| 25 | 28 | dvc worldwide | morristown, n.j. | 92.6 | 4.4 | 680.9 |
| 26 | 25 | clemenger group | melbourne, australia | 91.0 | -10.7 | 606.9 |
| 27 | 29 | rubin postaer & associates | santa monica, calif. | 90.3 | 3.7 | 851.4 |
| 28 | 27 | hawkeye communications | new york | 87.8 | -2.9 | 585.4 |
| 29 | 24 | panoramic communications | new york | 86.2 | -16.7 | 1,194.1 |
| 30 | 31 | richards group | dallas | 84.5 | 1.2 | 570.5 |
| 31 | 26 | asahi advertising | tokyo | 84.3 | -14 | 572.0 |
| 32 | 45 | inchord communications (gerbig snell/weishemer) | westerville, ohio | 76.1 | 26.9 | 630.1 |
| 33 | 35 | bartle bogle hegarty | london | 73.9 | -5 | 581.3 |
| 34 | 32 | wieden & kennedy* | portland, ore. | 73.8 | -9.9 | 777.2 |
| 35 | 38 | cramer-krasselt | chicago | 72.7 | 2.9 | 478.2 |
| 36 | 37 | m&c saatchi worldwide | london | 71.7 | -0.3 | 577.1 |
| 37 | 34 | lg ad | seoul | 67.6 | -13.6 | 492.4 |
| 38 | 33 | nikkeisha | tokyo | 66.5 | -17.7 | 440.1 |
| 39 | 36 | akqa | san francisco | 66.0 | -12 | 264.0 |
| 40 | 40 | armando testa group | turin, italy | 62.9 | -6.1 | 698.4 |
| 41 | 43 | sogei | tokyo | 61.3 | -0.8 | 437.2 |
| 42 | 48 | springer & jacoby | hamburg, germany | 60.6 | 2.9 | 404.4 |
| 43 | 47 | choicepoint direct | peoria, ill. | 59.4 | 0.3 | 396.3 |
| 44 | 44 | gage | minneapolis | 58.6 | -4.7 | 391.1 |
| 45 | 39 | harte-hanks direct & interactive | langhorne, pa. | 57.0 | -15.9 | 353.8 |
| 46 | 59 | 360 youth | cranberry, n.j. | 56.7 | 29.5 | 407.2 |
| 47 | 51 | ryan partnership | westport, conn. | 56.3 | 1.8 | 319.9 |
| 48 | 46 | envoy communications group | toronto | 54.8 | -8.3 | na |
| 49 | 54 | marc usa | pittsburgh | 53.2 | 1.6 | 586.0 |
| 50 | 64 | data marketing | santa clara, calif. | 52.8 | 25.7 | na |
| 51 | 42 | wolf group integrated communications* | toronto | 51.9 | -20 | 457.6 |
| 52 | 50 | kirshenbaum bond & partners | new york | 50.3 | -11.5 | 453.1 |
| 53 | 49 | oricom co. | tokyo | 50.0 | -13.2 | 473.2 |
| 54 | 67 | globalhue | southfield, mich. | 49.5 | 22.2 | 330.0 |
| 55 | 53 | nihon keizai advertising co. | tokyo | 48.9 | -9.6 | 371.1 |
| 56 | 56 | meridian | troy, mich. | 48.5 | -1.3 | 317.6 |
| 57 | 63 | euro rscg brasil | sao paulo | 47.7 | 13.5 | 318.1 |
| 58 | 61 | westwayne | atlanta | 45.9 | 8.3 | 380.1 |
| 59 | 65 | serviceplan marketing | munich, germany | 45.5 | 8.6 | 303.2 |
| 60 | 55 | singleton o&m | sydney | 44.7 | -11.6 | 336.8 |
| 61 | 60 | fischer america comunicacao | sao paulo | 44.0 | 2.2 | 274.6 |
| 62 | 62 | bernstein rein advertising | kansas city, mo. | 43.4 | 3.3 | 402.7 |
| 63 | 41 | equity marketing | los angeles | 42.8 | -35.6 | 153.2 |
| 64 | 74 | fortune promoseven group | manama, bahrain | 41.7 | 11.3 | 335.6 |
| 65 | 68 | mktg services | new york | 39.8 | 0 | na |
| 66 | 57 | dpz duailibi petit zaragoza propaganda | sao paulo | 39.5 | -19.3 | 205.3 |
| 67 | 66 | flair communications | chicago | 39.2 | -4.4 | 282.6 |
| 68 | 75 | brierley & partners | dallas | 38.7 | 4.3 | 283.1 |
| 69 | 58 | cliff freeman & partners* | new york | 38.0 | -15.6 | 380.0 |
| 70 | 78 | abelson-taylor | chicago | 37.8 | 8 | 278.8 |
| 71 | 70 | kyodo advertising co. | tokyo | 37.3 | -5.6 | 316.0 |
| 72 | 71 | lowe & partners india | mumbai, india | 37.3 | -4.8 | 249.8 |
| 73 | 76 | berry network | dayton, ohio | 35.8 | -1.1 | 164.1 |
| 74 | 69 | a-s grey | helsinki | 34.4 | -13.5 | 229.6 |
| 75 | 81 | qlm marketing | princeton, n.j. | 34.3 | 4 | 217.7 |
| 76 | 80 | ackerman mcqueen | oklahoma city | 34.0 | -1.4 | 250.6 |
| 77 | 73 | healthanswers | pennington, n.j. | 31.8 | -17.6 | 223.1 |
| 78 | 77 | grupo interamericano de comunicacao (propeg) | sao paulo | 31.8 | -10.3 | 127.0 |
| 79 | 72 | leagas delaney | london | 30.2 | -22.7 | 223.0 |
| 80 | 82 | bvk/mcdonald | milwaukee | 30.2 | -2 | 201.2 |
| 81 | 79 | daehong communications | seoul | 30.1 | -13.8 | 238.4 |
| 82 | 88 | kupper parker communications | st. louis | 28.7 | 6.9 | 221.5 |
| 83 | 87 | zipatoni co. | st. louis | 28.0 | 2.7 | 193.8 |
| 84 | 83 | barkley evergreen & partners | kansas city, mo. | 27.9 | -3.7 | 311.1 |
| 85 | 92 | prevision marketing | lincoln, mass. | 27.5 | 10 | 240.0 |
| 86 | 94 | eisner communications | baltimore | 26.4 | 10.5 | 248.0 |
| 87 | 84 | protocol marketing services | poway, calif. | 26.1 | -5.5 | 100.0 |
| 88 | 91 | uniworld group | new york | 25.6 | 0.2 | 258.5 |
| 89 | 85 | grafica group | chester, n.j. | 25.6 | -7.3 | 98.3 |
| 90 | 52 | talent comunicacao | sao paulo | 25.4 | -53.6 | 103.7 |
| 91 | 98 | impact/bbdo | dubai, united arab emirates | 25.3 | 15 | 168.4 |
| 92 | 97 | fogarty klein monroe | houston | 24.7 | 11.1 | 234.4 |
| 93 | 89 | valentine radford | kansas city, mo. | 24.7 | -7.2 | 154.2 |
| 94 | 93 | mars advertising | southfield, mich. | 24.4 | 1.4 | 162.8 |
| 95 | 95 | burrell communications group | chicago | 24.1 | 1 | 176.6 |
| 96 | 106 | mudra communications (ddb) | ahmedabad, india | 23.9 | 36.1 | 159.4 |
| 97 | 101 | ted barkus co. | philadelphia | 23.7 | 14.1 | 98.7 |
| 98 | 96 | chicago creative partnership | chicago | 23.1 | -1.5 | 154.1 |
| 99 | 90 | keller crescent co. | evansville, ind. | 22.5 | -12.3 | 125.5 |
| 100 | 102 | vox medica | philadelphia | 22.5 | 13.4 | 202.2 |
| total dollars are in millions and by equity. *ad age estimate. the 2000 column is based on figures reported in 2002. minority-held agencies qualify as ad organizations. | ||||||
世界排名前十位的广告集团经营情况
| 排名 | 广告集团名 | 总利润(百万美元) | 广告经营额(百万美元) | |||
| 1997 | 1996 | /[国名] | 1997年 | 前年比 | 排名 | 1997年 |
| 1 | 1 | 奥姆尼康集团(美) | 4154.3 | 110.8 | 1 | 31699.1 |
| 2 | 2 | wpp集团(英) | 3646.6 | 106.3 | 2 | 17765.7 |
| 3 | 3 | 英特帕布里克(美) | 3384.5 | 111.4 | 3 | 25694.4 |
| 4 | 4 | 电通集团(日) | 1987.8 | 103.0 | 4 | 14473.3 |
| 5 | 5 | 扬-罗必凯(美) | 1497.9 | 110.4 | 5 | 13006.4 |
| 6 | 7 | 正北传播(美) | 1211.5 | 121.6 | 6 | 10807.2 |
| 7 | 6 | 葛瑞广告(美) | 1143.0 | 111.2 | 9 | 7648.6 |
| 8 | 8 | 哈瓦斯广告(法) | 1033.1 | 106.0 | 7 | 7780.1 |
| 9 | 10 | 李奥-贝纳(美) | 878.0 | 101.4 | 13 | 5977.1 |
| 10 | 9 | 博报堂(日) | 848.0 | 94.5 | 12 | 6475.6 |
资料来源:<<广告时代>> 1998年4月27日
1998年世界前十名广告公司
| 排名 | 广告公司 | 全球营业总额（百万美元） | 全球资产总额（百万美元） | |||||
| 1998 | 1997 | 1998 | 1997 | 增长率（%） | 1998 | 1997 | 增长率（%） | |
| 1 | 1 | 电通 | 1786.0 | 1987.8 | 10.2 | 13032.9 | 14473.3 | -10.0 |
| 2 | 2 | 麦肯环球公司 | 1640.1 | 1414.8 | 15.9 | 13610.5 | 10880.0 | 25.1 |
| 3 | 3 | bbdo环球公司 | 1304.2 | 1193.0 | 9.3 | 10910.1 | 9640.2 | 13.2 |
| 4 | 4 | 智威汤逊广告公司 | 1176.6 | 1115.9 | 5.4 | 8077.4 | 7638.3 | 5.7 |
| 5 | 5 | 欧洲rscg环球广告公司 | 1018.7 | 938.1 | 8.6 | 7340.9 | 7067.1 | 3.8 |
| 6 | 6 | 恒美环球广告公司 | 1007.1 | 928.0 | 8.5 | 7800.5 | 6999.0 | 11.5 |
| 7 | 7 | 葛瑞广告公司 | 942.8 | 918.3 | 2.7 | 6289.0 | 6431.6 | -2.2 |
| 8 | 8 | 李奥.贝纳广告公司 | 933.7 | 867.8 | 7.6 | 6708.0 | 5908.8 | 13.5 |
| 9 | 11 | 扬.罗必凯广告公司 | 878.7 | 780.8 | 12.5 | 9308.6 | 8004.0 | 16.3 |
| 10 | 10 | 奥美环球广告公司 | 860.5 | 816.8 | 5.3 | 7784.9 | 7256.3 | 10.0 |
