netmarketing的年度最佳b2b网站top 100排名，从1997年开始，今年已经是第六次了。不管资本市场如何跌宕起伏，排名都坚持下来。实在是不容易。为了这份坚持，我们也应该给予掌声。top 100中共涉及14个行业，是全球b2b最高水平的一次大展阅。各企业可以根据自己的需要，选择特定的公司深入研究，取长补短。
2000年以后，虽然互联网资本市场泡沫破灭，但是b2b的发展却在2001年开始掀起又一轮新的高潮。发展势头依旧保持迅猛。netmarketing综合了前些年的获奖网站，以及今天新提名的网站，还有各行各业的领导厂商，共800家初选名单。其中，b2b相关媒体网站、门户、搜索引擎和电子市场等都不包括在内，而是那些直接以自己公司品牌、直接销售自己产品与服务的公司。是实实在在做生意的电子商务网站。评分标准按照5类指标，每类满分各25分，总分100分。
5类指标分别如下：
1、 质量和信息展示：开门见山介绍公司主营业务、产品与服务信息、公司信息和联系信息的完整性、产品说明和差异化评估工具。
2、 导航浏览的便易性：网站结构和组织、搜索引擎、速度、浏览便利、切换网页快捷等。
3、 网站设计水平：美工、阅读感受、图形效果、视频音频的合理使用等创意性内容。
4、 电子交易：下单过程、帐号信息、客户支持、定价、交付方式和信息反馈等。
额外：社区、论坛、计算器等增强用户体验工具、邮件列表、实时客户支持、相关附录信息和链接等。
下面是2002年度排名完全名单：
| 公司名称 | 得分 | 行业 | 评语 |
| 3com corp. | 98 | manufacturing: hi-tech | online training, product selection wizards, downloads, a corporate movie and newsletters-this site has it all. it’s thorough and well-organized, and navigation is smooth. plenty of news and extensive product info. |
| arvinmeritor inc. | 97 | automotive | has just about everything, including great interactive tools-such as a payback calculator for various products-audio/video and e-commerce. |
| american express co. | 97 | financial services and insurance | an example of how to use a web site to market products and services. home page draws visitors in with opportunities to apply for a card, take a tour of services or get a free consultation. comparison tools help users decide which product is right for them. |
| microsoft corp. | 97 | software | tons of info and support options. it does an exemplary job of offering visitors valuable tools, such as a free interactive cd that helps them understand the company’s bcentral products. it has all of the basics and great extras, including click-to-talk buttons. |
| cdw computer centers inc. | 97 | wholesale/retail/distributor | a great e-commerce site that offers users many resources-including a my company section where they can set up a free extranet with cdw. all info is well organized and easy to navigate. |
| general motors corp. | 96 | automotive | this site one-ups others in its industry. for example, you can specify the day you want to receive an e-mail notification about upcoming conference calls. features include a click-to-talk button and interactive diagrams of trade show exhibits. you can even receive updates on your mobile device. |
| merrill lynch & co. inc. | 96 | financial services and insurance | home page leads you right to the info you need. has full pricing and an interactive demo for products and services. community section allows users to chat and access chat archives or other helpful advice. |
| apple computer inc. | 96 | manufacturing: hi-tech | perhaps the most visually appealing site we’ve seen. it’s simple, elegant, stylish-and acts as an ideal branding tool for the company. info and navigation are equally as strong. |
| apl ltd. | 96 | transportation and shipping | excellent interactivity, with capabilities such as instant chat, wireless shipment tracking and a feature that tracks cargo around the world. it does a good job of reaching out to a variety of users. a section on the home page highlights what the site can do-a nice touch. |
| armstrong holdings | 95 | construction/construction equipment | a clean look and easy navigability; it’s an impressive web presence, considering the company’s chapter 11 status. plenty of product and company info available. the small photos and color squares enhance the look of the site. |
| comerica | 95 | financial services and insurance | a good-looking site that is missing only a few things, such as e-mail opt-in offers. it has many online services, and tools and calculators. |
| national city corp. | 95 | financial services and insurance | dynamic visual design is uncluttered and colorful. also has a superior demo of its online banking capabilities, and lots of help options. |
| ibm corp. | 95 | manufacturing: hi-tech | a quality site that has balanced a lot of info with consistent branding and execution. navigation between the many sections is a little spotty, but with this much legacy info, that’s excusable. |
| sprint | 95 | telecom services | great resource for existing and potential customers. product info is laid out in an appealing, engaging way-and there’s lots of it. customer service numbers are easy to find. |
| abf freight system inc. | 95 | transportation and shipping | lots of good product and service info, and excellent online tools. the home page is a bit text heavy, but overall a good, interactive site. |
| burlington northern santa fe railway co. | 95 | transportation and shipping | well designed and packed with info, providing everything from online shipping and tracking data to industry news and resources. |
| officemax inc. | 95 | wholesale/retail/distributor | features easy-to-find products and comprehensive resources, including articles, opt-in newsletters and polls. has many free trials and promotions. |
| pitney bowes | 94 | business/professional services | excellent functionality and extensive e-commerce capabilities. a newsletter provides industry insight, practical tips on mailing more effectively and overviews of new products. |
| amsouth bank | 94 | financial services and insurance | great resources and advice for users-all in a format that’s easy to read. consistent navigation bar is helpful. colors and graphics could do more to convey a sense of the brand. |
| fleetboston financial corp. | 94 | financial services and insurance | simple but effective structure leads users to lots of info and tools. colorful design is nice, but font on top navigation bar is too small and difficult to read. |
| wells fargo & co. | 94 | financial services and insurance | helps users create online store of their own using templates and demos. plentiful tips and resources. company timelines and photos foster sense of wells fargo brand. |
| allegiance healthcare corp. | 94 | health care/pharmaceutical | chock full of info on products. a great resource for customers, including community center with lots of news updates and links. clear, aesthetically pleasing design and images. contact info for customer service on almost every page. |
| dell computer corp. | 94 | manufacturing: hi-tech | a solid design that helps users find their way to the purchase point. customer care sections offer lots of info. navigation can be difficult; you sometimes have to go back to the home page and start over. |
| gateway inc. | 94 | manufacturing: hi-tech | a very impressive and professional showing. good structure, plenty of helpful tools and services. great online support, including the gateway problem solver. |
| novell inc. | 94 | software | this site uses interactive tools for smart and aggressive selling. users are asked to rate pages and submit any pre-sale questions. extras include a web chat option. |
| union pacific railroad | 94 | transportation and shipping | well designed, with intuitive interface. customer welcome center is a nice tool that takes new users through the site. useful features include online payment, shipment tracking and mileage calculator. also, striking photography. |
| w.w. grainger inc. | 94 | wholesale/retail/distributor | great e-commerce site with extensive help areas that walk new users through ordering process. lots of resources, such as wizards and helpful info. |
| kinko’s inc. | 93 | business/professional services | excellent functionality, with concise descriptions of products and services. customers can send in print orders online and arrange for payment and delivery. |
| american international group inc. | 93 | financial services and insurance | strong online services such as quotes and purchasing. some navigation issues between corporate site and aig home. extras include real-time help. |
| swagelok co. | 93 | manufacturing: industrial | full e-commerce and loads of info that is easily navigated. extras include calculators that help you determine which product you need. |
| mcafee.com corp. | 93 | software | a well-designed, no-nonsense e-commerce site that is loaded with info-so much that the home page looks a bit cluttered. |
| scansoft inc. | 93 | software | lots of info; design is clean, with nice color choices. has online community and other good extras. |
| boise cascade office products corp. | 93 | wholesale/retail/distributor | first-rate e-commerce site, complete with extras such as a web-zine, an online quiz, online newsletters and lots of info that’s well presented. it seems you can’t view products online; you have to request a catalog. why? |
| office depot inc. | 93 | wholesale/retail/distributor | a busy, product-oriented site that has e-commerce figured out. business center tab offers a variety of promotions for tools and services from partners. |
| sysco corp. | 92 | agricultural/food processing | a wealth of info about products, online ordering and extras such as e-mail alerts. the navigation bar across the bottom might be more visible at the top or on the side. |
| unisys corp. | 92 | business/professional services | excellent, content-rich site whose ecommunity lets users view online events, pose questions to experts, enter discussions with other customers and suggest online poll questions. site offers extensive links to online media. |
| consolidated edison inc. | 92 | energy and power | a very good site that has done a nice job segmenting its b-to-b and b-to-c info and services. one useful feature is customer central, an online pricing mechanism for business customers. |
| public service enterprise group inc. | 92 | energy and power | a good job of marketing on the web, with downloadable versions of tv ads, a photo gallery, company speeches and a company trivia contest. also has strong interactive capabilities and services. |
| bank of new york co. inc. | 92 | financial services and insurance | great-looking, with consistent, colorful design. tons of product/service info, including nice related services button on product-description pages. great contact info, with each section offering a name and phone number for those services. |
| pnc financial services group inc. | 92 | financial services and insurance | a good-looking site that’s easy to navigate and offers numerous helpful business tools. also has strong online resources. |
| u.s. bank | 92 | financial services and insurance | an extensive site that has some nice resources, including the small business solution center, though this is a bit cluttered. some graphics (woman with stars and stripes circling her head) are a bit strange. |
| xerox corp. | 92 | manufacturing: hi-tech | home page is a breath of fresh air-open and spacious, effectively using flash to explain the company’s place in the market and linking to more info. it has clearly marked sections and bold colors that work well. |
| alcoa inc. | 92 | manufacturing: industrial | well-presented company info, including good directors’ biographies. design is clean, though some type can be tough to read. |
| pall corp. | 92 | petroleum, chemicals and mining | straightforward and jam-packed with technical info about the company’s industrial purification products. all site features drive potential customers to the purchasing section, which is streamlined with simple icons that encourage the sale. |
| at&t | 92 | telecom services | well-designed, professional site that manages to address all of its customers without looking too busy. in addition to having solid basics, the site has nice extras, such as demos of services. |
| federal express corp. | 92 | transportation and shipping | nice branding with fedex’s characteristic colors. it’s easy to navigate and has numerous useful features, including online shipping, tracking and order status. |
| united parcel service of america inc. | 92 | transportation and shipping | this site has loads of interactive features; you can schedule pickups, track shipments and calculate rates. what’s missing is a more intuitive delivery of the info, such as an online demo using multimedia. |
| staples inc. | 92 | wholesale/retail/distributor | makes e-commerce easy, offering users smooth navigation and lots of product info. contact info should be more prominently displayed; it’s all there under the help button, but might be more identifiable under a contact us button. |
| cintas corp. | 91 | business/professional services | great e-commerce, including new features such as a smart cart that allows users to sort orders for delivery. lots of info about the products, and good contact info. some home page type is difficult to read because of its color (beige). also, there’s no search function. |
| edison international | 91 | energy and power | very good site with many community and interactive features, including online bill paying, regulatory news and energy-saving tips. |
| j.p. morgan chase & co. | 91 | financial services and insurance | helps visitors find what they need and provides them with good info. full multimedia demo for online banking. design is clean but a bit static. |
| basf corp. | 91 | petroleum, chemicals and mining | clean and very easy to navigate. the info presented is comprehensive, and users can choose the language in which they want to view the site. |
| oracle corp. | 91 | software | home page is too busy. but the site makes up for that with cool features and extras, such as a you have messages link that users feel compelled to click. |
| nextel communications | 91 | telecom services | does a great job of presenting product info. design and e-commerce are strong, too. |
| airborne freight | 91 | transportation and shipping | contains detailed, useful info about the company and services, as well as helpful features such as online shipping, billing and tracking. not too many extras on this site. |
| steelcase inc. | 90 | business/professional services | excellent site offers descriptions and photos of office products. users can download software to let them plan office spaces. case studies of fortune 500 companies’ offices showcase products. |
| anixter inc. | 90 | manufacturing: hi-tech | strong site with relevant info, interactive tools (such as calculator to determine network performance), an online credit application, detailed product info and specs in the online catalog. |
| hewlett- packard co. | 90 | manufacturing: hi-tech | hp and compaq appear to be struggling with the integration of their online info. still, it’s a nice-looking site that has extras such as community features and web chat. |
| intel corp. | 90 | manufacturing: hi-tech | site has made great improvements from its earlier days. clever design elements, such as rounded images, and smart use of photography make the site look hip. |
| honeywell international inc. | 90 | manufacturing: industrial | nicely designed site that offers a good balance of stories and product info, particularly for a company that offers such a wide variety of products. e-commerce is through linked sites. |
| air products & chemicals inc. | 90 | petroleum, chemicals and mining | takes a line of industrial products and presents it in an engaging way. it’s clean and easy to read, except white type on the nav bar. |
| dow chemical co. | 90 | petroleum, chemicals and mining | clean, with good product info. navigation is sometimes tricky; a consistent bar at the top of the page would help users. |
| ryder system inc. | 90 | transportation and shipping | solid, with loads of company info, and useful tools such as online ordering, shipment tracking and used vehicle sales. could benefit from more graphics and less text. it’s a little hard to read, but it does the job. |
| emc corp. | 89 | business/professional services | site is chock-full of info, and users are frequently asked if they want to sign up to receive even more. the audio-enhanced interactive center is a nice touch. |
| florida power & light co. | 89 | energy and power | loads of useful interactive features, such as an energy survey, an energy adviser and bill paying. you can even report outages at the online storm center. |
| oge energy corp. | 89 | energy and power | many interactive features and nice design. there’s an online storm center, online bill paying, community links and a video of an ice storm. |
| puget sound energy | 89 | energy and power | many useful features for businesses and consumers, including online bill paying, an online energy advisor, monthly energy tips and online energy care. well designed and easy to navigate. |
| dupont co. | 89 | petroleum, chemicals and mining | an extensive, clean site that’s easy to get around. it has all the basics, plus a few extras, such as a movie on the home page. |
| autodesk inc. | 89 | software | well-organized, well-designed site. lots of info presented in a consistent, logical fashion. extras include helpful community discussion groups where customers post and answer questions. |
| corel corp. | 89 | software | strong interactive functions and community groups. it takes one too many pages to get to product info, though. cutting the first splash page would help. |
| lotus development corp. | 89 | software | lotus’ site, located within the ibm site, is well-designed and easy to navigate. lots of good info in places you’d expect, and product is eas-ily downloadable from site with a one-click order button. |
| quark inc. | 89 | software | appealing site with a depth of support and content for potential clients. has good navigation and resources. |
| realnetworks | 89 | software | lots of product and support info, provided in an easy-to-navigate layout. white and orange type a bit difficult to read. |
| a. daigger & co. | 89 | wholesale/retail/distributor | strong navigation and product presentation. easy to find info; you can type in page number from printed catalog to cross-reference product info. |
| arrow electronics inc. | 89 | wholesale/retail/distributor | a very thorough, functional site packed with info and tools, such as an online tutorial and a savings calculator. the design is text heavy. |
| ernst & young l.l.p. | 88 | business/professional services | site for the thinking person, right from the get-go on the home page. lots of in-depth essays on a variety of global business issues. |
| bank of america corp. | 88 | financial services and insurance | lots of useful online tools for users, but home page is a bit crowded and has no search function. |
| suntrust banks inc. | 88 | financial services and insurance | good tools and banking demo. most product and service info is easily accessible, though some company info is in .pdf files. |
| cisco systems inc. | 88 | manufacturing: hi-tech | extensive e-commerce capabilities; gives customers numerous resources. but the amount of text-and the way it’s laid out-is overwhelming. |
| sun microsystems inc. | 88 | manufacturing: hi-tech | strong home page that is colorful and very engaging. the site offers tons of info, but it has some navigation problems. |
| eaton corp. | 88 | manufacturing: industrial | flash on the home page isn’t worth the time or bandwidth. that said, this site has plenty of corporate info and nice extras, such as webcasts. |
| bellsouth corp. | 88 | telecom services | a clean, well-designed site with easy-to-find info about business services. also has online ordering and bill-paying. |
| wheels inc. | 88 | transportation and shipping | simple but effective design. site offers many tools for ordering and plenty of info about products. search and contact buttons could be more visible. |
| accenture | 87 | business/professional services | site designed with the visitor in mind. it’s well organized and has many case studies. it’s easily navigated, with a section that tells you which pages you’ve recently viewed. |
| aon corp. | 87 | business/professional services | solid, well organized and easy to navigate. it has numerous helpful online services and carefully lays out the company’s products. |
| comdisco inc. | 87 | business/professional services | straightforward site that offers users lots of info. features edi, marketplace and community sections. |
| convergys corp. | 87 | business/professional services | strong site with great extras, including a video about the company and an auto rep that answers your questions. |
| hewitt associates l.l.c. | 87 | business/professional services | especially strong, news-rich home page with copy blocks from news releases and the company’s own magazine. site is easily navigated and has useful resource library. |
| skadden, arps, slate, meagher & flom l.l.p. & affiliates | 87 | business/professional services | site does a good job of profiling firm’s attorneys and areas of expertise. plenty of white papers on a variety of legal topics. could use more in-depth history. |
| baker hughes inc. | 87 | construction/construction equipment | oil rig service company’s site lets you drill deep for info-pun intended. product and service info backed up with extensive case histories. plenty of material for investors. |
| deere & co. | 87 | construction/construction equipment | fine, richly detailed site. users can learn about the extensive history of the company, configure farm machinery and calculate financing costs. |
| national gypsum co. | 87 | construction/construction equipment | very functional site. plenty of case studies and white papers. vast amount of info about specific products, including material safety data. tech talk provides advice on a range of topics. |
| scana corp. | 87 | energy and power | good, interactive site with many useful features such as an online energy auction, online bill paying, community news and a movie of an environmental project. site’s look could stand an update. |
| fannie mae | 87 | financial services and insurance | you can reach the company’s b-to-b site, efanniemae.com, through fanniemae.com, and the navigation between the two is good. well-designed b-to-b site with many tools for mortgage lenders and institutions. |
| motorola inc. | 87 | manufacturing: hi-tech | product info is presented in a clear and compelling way with comparison charts and online demos. effective branding with aspects of ad campaign tied into site. |
| eastman chemical co. | 87 | petroleum, chemicals and mining | a good site with lots of product info, presented in a usable way. some type on the home page looks a bit compressed. |
| qwest communications international inc. | 87 | telecom services | nicely designed site that offers clients of all types an array of info and services, including online bill paying and account status. |
| verizon communications | 87 | telecom services | it’s easy to know where to go on this site, which has plenty of info about products and services. click-to-chat feature is a plus. |
| schneider national inc. | 87 | transportation and shipping | nice look and feel, and easy to navigate. it doesn’t pack a lot of extras, but it does a good job with the basics. it also provides useful tools to customers, carriers and drivers for online order entry and tracking. |
| graybar electric co. inc. | 87 | wholesale/retail/distributor | useful interactive features, such as fiber calculator and an online catalog. site is organized well and has lots of good info. home page might be better with less text. |
